Centralizing Disparate Marketing Data with Salesforce Datorama

Challenge

A premier orthopedic implant manufacturer, grown from a small family business over 30 years, struggled with scattered marketing data across multiple platforms. Data was fragmented across Google Analytics, Salesforce Marketing Cloud, social media, and a web CMS. Time-consuming manual data extraction and aggregation complicated management of data relationships, and non-automated reporting required manual assembly each week.

Solution

Engineering Square implemented Salesforce Datorama as the centralized data processing and visualization platform. The solution enabled centralization of campaign data across all marketing channels, integration of hundreds of different data systems into one platform, custom KPI configuration tailored to the medical device industry, and scalable infrastructure for adding new marketing tools and reports as needed.

Results

• Replicated and enhanced all previous reporting capabilities in a unified system
• Created actionable dashboards with relevant data visualizations
• Eliminated manual weekly reporting tasks, saving significant team hours
• Built flexible infrastructure allowing easy addition of new KPIs, tools, and users

Technologies