Personalizing Patient Care and Enabling Collaboration

Challenge

Curexa, a specialty pharmacy, faced difficulty managing large patient data volumes needed for reports to insurers and healthcare providers. They were unable to track individual patient journeys, with data fragmented across multiple platforms. Limited automation and outdated legacy systems required manual processes to maintain care standards, preventing the personalized care experiences their patients needed.

Solution

Engineering Square implemented Salesforce Health Cloud to consolidate all operations into a unified platform. The solution enabled real-time patient journey tracking, connected data management across transactional and clinical information, automated reporting to insurance payers and manufacturers, and real-time prescription visibility for healthcare providers. The platform facilitated improved personalized patient counseling and enhanced collaboration among cross-functional teams and external providers.

Results

• Achieved seamless patient journey tracking from intake through ongoing care
• Connected transactional and clinical data in a unified platform accessible to the healthcare ecosystem
• Automated reporting to insurance payers and pharmaceutical manufacturers
• Enabled real-time prescription visibility and improved personalized patient counseling

Technologies